The TV ad industry is grappling with unprecedented fragmentation across viewership and content, making it increasingly difficult to drive ad effectiveness. However, innovative advertisers are tackling these challenges with unified ad measurement across creative, audience, and outcomes. Hear how creative strategies intersect with audience engagement to drive impactful outcomes in today's complex media environment in this opening keynote with Sean Muller, iSpot Founder and CEO.

Join industry titans Matt Sweeney, Chief Investment Officer at GroupM, and John Halley, President of Paramount Advertising, alongside Sean Muller, Founder & CEO of iSpot, for a thought-provoking discussion on the future of advertising. Delving into pressing topics such as streaming, outcomes measurement, identity, and the evolving media landscape, this session promises insights into how these influential leaders are navigating the rapidly changing advertising ecosystem. From harnessing the power of streaming platforms to redefining outcome measurement, this conversation will offer invaluable perspectives on the challenges and opportunities shaping the future of advertising.

From shifting viewer behaviors to fragmented platforms and walled gardens, streaming advertising is riddled with complexities. Learn firsthand from leading brands about innovative measurement strategies for overcoming these hurdles, and the specific metrics and insights they find most valuable in assessing the effectiveness of streaming campaigns.

Laura Schmidt, Sr Media Director, University of Phoenix
Michelle Moore, Paid Media Video Lead, IBM
Kyler Blackmore, Media Director, Balance of Nature
Ross Ramunno, VP Cross-Platform Research & Analytics, CBS

Learn firsthand how Experian overcame media fragmentation challenges to make impactful cross-platform ad optimizations and stay ahead of the curve. Gain actionable insights and strategies from Doug Paladino, CTV & Programmatic Lead at PMG, for boosting cross-platform ad efficiency from real-world measurement use cases.

Dave Coletti, VP of Sports Research and Insights at iSpot.tv, unveils new audience measurement methodologies research. Explore the differences between Avg. Minute Audience vs. Spot Based Measurement, uncovering their implications for advertising effectiveness and campaign success.

Join Youssef Ben-Youssef, Head of Ad Platform at Roku, Logan Kingman, Director of Business Development & Strategic Partnerships at LinkedIn, Doug Hurd, Sr. Director BD, Strategy & Ventures at Microsoft and Jonathan Low, Senior Director CTV Partnerships at The Trade Desk in discovering why outcomes have become pivotal in this buying season's storytelling narrative. Gain insights into the varying interpretations of working towards a multi-currency future between publishers and DSPs. Don't miss this dynamic discussion to explore the frontier of innovation in measurement for digital publishers, identifying key areas for exploration and advancement.

In an era where data is reshaping TV advertising, Kyle Tassinari, Head of Marketing at DriveTime, will share best practices gleaned from DriveTime's success leveraging iSpot Unified Measurement to improve cross-platform ad performance. Learn how DriveTime measures true incrementality, optimizes frequency, and capitalizes on shifting consumer behaviors across linear and streaming. Discover actionable tactics to refine your TV marketing approach and unlock new opportunities for growth.